UI/UX Design
Boosting user engagement by 200% on the new Cork Padel Dubai website
Boosting user engagement by 200% on the new Cork Padel Dubai website
Boosting user engagement by 200% on the new Cork Padel Dubai website
Introduction
Introduction
Introduction
Cork Padel Dubai is a top destination for Padel enthusiasts, offering high-quality rackets designed for optimal on-court performance. They are committed to delivering exceptional products that meet the highest standards of quality and functionality. In the new website, we set out to solve the problems below within 2 weeks. The results were amazing.
Cork Padel Dubai is a top destination for Padel enthusiasts, offering high-quality rackets designed for optimal on-court performance. They are committed to delivering exceptional products that meet the highest standards of quality and functionality. In the new website, we set out to solve the problems below within 2 weeks. The results were amazing.
Cork Padel Dubai is a top destination for Padel enthusiasts, offering high-quality rackets designed for optimal on-court performance. They are committed to delivering exceptional products that meet the highest standards of quality and functionality. In the new website, we set out to solve the problems below within 2 weeks. The results were amazing.
Cork Padel Dubai is a top destination for Padel enthusiasts, offering high-quality rackets designed for optimal on-court performance. They are committed to delivering exceptional products that meet the highest standards of quality and functionality. In the new website, we set out to solve the problems below within 2 weeks. The results were amazing.
My Role
My Role
My Role
I led the design of this project and contributed to the development from end to end. I collaborated with our developer (Deepak) during the development stage and worked closely with the lead product manager (Debolina) throughout the entire project.
I led the design of this project and contributed to the development from end to end. I collaborated with our developer (Deepak) during the development stage and worked closely with the lead product manager (Debolina) throughout the entire project.
I led the design of this project and contributed to the development from end to end. I collaborated with our developer (Deepak) during the development stage and worked closely with the lead product manager (Debolina) throughout the entire project.
I led the design of this project and contributed to the development from end to end. I collaborated with our developer (Deepak) during the development stage and worked closely with the lead product manager (Debolina) throughout the entire project.
5
UI Design
UI Design
UI Design
UI Design
Components
Animations
Design System
Components
Animations
Design System
Components
Animations
Design System
Components
Animations
Design System
4
User Testing
User Testing
User Testing
User Testing
Planning & Strategy
Analysis
Conclusions
Planning & Strategy
Analysis
Conclusions
Planning & Strategy
Analysis
Conclusions
Planning & Strategy
Analysis
Conclusions
3
UX Design
UX Design
UX Design
UX Design
Layouts
User Flow Diagram
Lo-Fi Design
Layouts
User Flow Diagram
Lo-Fi Design
Layouts
User Flow Diagram
Lo-Fi Design
Layouts
User Flow Diagram
Lo-Fi Design
Ideation
Ideation
Ideation
Ideation
Analysis
Design Thinking
Sprint Planning
Analysis
Design Thinking
Sprint Planning
Analysis
Design Thinking
Sprint Planning
Analysis
Design Thinking
Sprint Planning
2
1
Research
Research
Research
Research
Market Research
User Research
UX Audits
Market Research
User Research
UX Audits
Market Research
User Research
UX Audits
Market Research
User Research
UX Audits
Problem
Problem
Today, over 90% of our users visit the Cork Padel Dubai website. Due to the low user interactions, we never prioritized improving on or building new features for the website.
Today, over 90% of our users visit the Cork Padel Dubai website. Due to the low user interactions, we never prioritized improving on or building new features for the website.
Today, over 90% of our users visit the Cork Padel Dubai website. Due to the low user interactions, we never prioritized improving on or building new features for the website.
The old website is outdated and has not been redesigned in 4 years. Its design language is inconsistent, and it only displays products. Visitors cannot find other important information, such as details about Cork Padel, community features, or product categories etc.
The old website is outdated and has not been redesigned in 4 years. Its design language is inconsistent, and it only displays products. Visitors cannot find other important information, such as details about Cork Padel, community features, or product categories etc.
The old website is outdated and has not been redesigned in 4 years. Its design language is inconsistent, and it only displays products. Visitors cannot find other important information, such as details about Cork Padel, community features, or product categories etc.
User interactions on the existing website could be improved. We want to drive more visits since our main product focus is on the website. In Dubai, our consumers mostly use Cork Padel website via mobile web browsers. We aim to enhance the overall user experience of the website.
User interactions on the existing website could be improved. We want to drive more visits since our main product focus is on the website. In Dubai, our consumers mostly use Cork Padel website via mobile web browsers. We aim to enhance the overall user experience of the website.
User interactions on the existing website could be improved. We want to drive more visits since our main product focus is on the website. In Dubai, our consumers mostly use Cork Padel website via mobile web browsers. We aim to enhance the overall user experience of the website.
Goal
Goal
Communicate Cork Padel's value proposition to provide clearer messaging. Over the years, our products have evolved beyond just deals.
Communicate Cork Padel's value proposition to provide clearer messaging. Over the years, our products have evolved beyond just deals.
Communicate Cork Padel's value proposition to provide clearer messaging. Over the years, our products have evolved beyond just deals.
Drive more website visits. Today, over 90% of our users visit the Cork Padel Dubai website, but we aim for 100% of our users to be on our site. We want to enhance the overall look and feel to provide a better experience, allowing us to focus our resources on the website instead of maintaining multiple platforms.
Drive more website visits. Today, over 90% of our users visit the Cork Padel Dubai website, but we aim for 100% of our users to be on our site. We want to enhance the overall look and feel to provide a better experience, allowing us to focus our resources on the website instead of maintaining multiple platforms.
Drive more website visits. Today, over 90% of our users visit the Cork Padel Dubai website, but we aim for 100% of our users to be on our site. We want to enhance the overall look and feel to provide a better experience, allowing us to focus our resources on the website instead of maintaining multiple platforms.
Impact
Impact
Impact
Hooray, we launched the website on June 8, 2024! For confidentiality reasons, I have omitted the actual values for these metrics.
Hooray, we launched the website on June 8, 2024! For confidentiality reasons, I have omitted the actual values for these metrics.
Hooray, we launched the website on June 8, 2024! For confidentiality reasons, I have omitted the actual values for these metrics.
The moment it went live, we immediately saw a 50% increase in user traffic compared to the old website. After 14 days, user engagement had increased by 200%.
The share of transactions via the website increased by 50% (thanks to the inclusion of new payment features), while our overall transactions remained stable.
Bounce rate is defined as the percentage of visitors that leave a webpage without taking an action, such as clicking on a button. A healthy bounce rate on our website indicates that the content is relevant, engaging, or clear to visitors, with 65% of our users interacting with the page before leaving.
The moment it went live, we immediately saw a 50% increase in user traffic compared to the old website. After 14 days, user engagement had increased by 200%.
The share of transactions via the website increased by 50% (thanks to the inclusion of new payment features), while our overall transactions remained stable.
Bounce rate is defined as the percentage of visitors that leave a webpage without taking an action, such as clicking on a button. A healthy bounce rate on our website indicates that the content is relevant, engaging, or clear to visitors, with 65% of our users interacting with the page before leaving.
The moment it went live, we immediately saw a 50% increase in user traffic compared to the old website. After 14 days, user engagement had increased by 200%.
The share of transactions via the website increased by 50% (thanks to the inclusion of new payment features), while our overall transactions remained stable.
Bounce rate is defined as the percentage of visitors that leave a webpage without taking an action, such as clicking on a button. A healthy bounce rate on our website indicates that the content is relevant, engaging, or clear to visitors, with 65% of our users interacting with the page before leaving.
Early Ideation
Early Ideation
I kicked off a design sprint with the lead Product Manager, and this is how the early sitemap and wireframes looked. I mapped out the purpose of each section, aligning with our design principles, with the primary goal of persuading users to use our website.
I kicked off a design sprint with the lead Product Manager, and this is how the early sitemap and wireframes looked. I mapped out the purpose of each section, aligning with our design principles, with the primary goal of persuading users to use our website.
I kicked off a design sprint with the lead Product Manager, and this is how the early sitemap and wireframes looked. I mapped out the purpose of each section, aligning with our design principles, with the primary goal of persuading users to use our website.
I then turned these early ideas into high-fidelity designs, experimenting with different colors, shapes, and layouts. However, it felt all over the place, so I continued to refine these designs.
I then turned these early ideas into high-fidelity designs, experimenting with different colors, shapes, and layouts. However, it felt all over the place, so I continued to refine these designs.
I then turned these early ideas into high-fidelity designs, experimenting with different colors, shapes, and layouts. However, it felt all over the place, so I continued to refine these designs.
Final Design
Final Design
Before the redesign, there was a lack of focus on what Cork Padel offers. The website was cluttered, with an inconsistent design language that did not do justice to Cork Padel's unique value proposition.
Before the redesign, there was a lack of focus on what Cork Padel offers. The website was cluttered, with an inconsistent design language that did not do justice to Cork Padel's unique value proposition.
Before the redesign, there was a lack of focus on what Cork Padel offers. The website was cluttered, with an inconsistent design language that did not do justice to Cork Padel's unique value proposition.
Introducing brand new About and Community pages—finally, after 4 years! Now, investors, merchants, and customers can learn more about Cork Padel. These pages are designed to have a more serious tone compared to the homepage, catering to different use cases.
Introducing brand new About and Community pages—finally, after 4 years! Now, investors, merchants, and customers can learn more about Cork Padel. These pages are designed to have a more serious tone compared to the homepage, catering to different use cases.
Introducing brand new About and Community pages—finally, after 4 years! Now, investors, merchants, and customers can learn more about Cork Padel. These pages are designed to have a more serious tone compared to the homepage, catering to different use cases.
Thank you!
Thank you!
Thank you!