Modernizing Cork Padel’s Website to Boost Engagement and Sales

Overview

In this project, I focused on enhancing the digital presence of Cork Padel, an emerging padel sports brand in the UAE. Despite having a website, they faced challenges with low engagement, zero sales, and outdated branding. The goal was to transform their underperforming online platform into a modern, engaging experience that resonates with their audience, driving sales and creating a strong digital identity that reflects the brand’s energy and growth potential.

Problem

In 2024, Cork Padel reached out to address several pressing challenges with their digital presence. Their outdated WordPress website lacked modern functionality and performed poorly, failing to deliver a seamless user experience. Despite their efforts, the platform generated zero sales or orders, highlighting its ineffectiveness as a business tool. Additionally, their branding was outdated and failed to resonate with their target audience, necessitating a complete visual identity refresh to align with their market aspirations.