Building a Stronger Digital Presence for Tornado

Overview

In this project, I focused on reimagining the digital presence of Tornado, a premium watch brand known for its stylish unisex timepieces. The goal was to elevate their online platform, moving beyond a generic template to create a seamless and engaging experience. By enhancing the website’s design, functionality, and user journey, I aimed to capture the essence of Tornado’s bold and modern identity—ensuring a sophisticated digital presence that drives engagement, resonates with watch enthusiasts, and boosts conversions.

Problem

Tornado struggled with a weak digital presence, facing zero online sales despite having a website and active social media channels. The outdated template and lack of functionality led to minimal customer engagement, providing little incentive for users to interact or return. Additionally, the platform lacked essential e-commerce features, including a seamless checkout process, optimized product pages, and mobile responsiveness—key elements needed to create a smooth and successful online shopping experience.